GIF Response

I started out reading History of GIFs and was shocked at how long GIFs had been around for. I assumed they were a fairly new trend due to social media. After reading this article I realized that GIFs have been around since the late 80’s replacing long waits for video downloads and animated cinema. Back when a YouTube video, that was two minutes long, took 40 minutes to load there was a high demand for GIFS. Short, simple, and sweet these compacted animations led to the rise of memes, vines, and new digital art. One example that I really liked from this article was the cinemographs were there was only a slight isolated movement in each still picture. I liked how subtle yet intriguing it was. The article The Affect of Animated GIFs has mentioned that GIFs have “evolved into a kind of ubiquitous mini-cinema” that has become, once again, a rising trend in the digital age. The short visual imagery of a feeling or mood has become a savvy way for millennials to express and entertain themselves.

I do not agree with Susan Morss and her thoughts about GIFs leading to the downfall of a generation due to the lack of thought process behind an idea. I believe that GIFs are more for an entertainment value and seen as an eye catching, creative way to advertise and catch people’s attention. For instance, Pamela Reed and Mathew Rader work with GIFs and motion digital art. According to The History of GIFs, they work with Victoria Secret to help advertise and display new digital media content. After recently visiting Victoria Secret’s website I have found that they now have moving short videos of models wearing the clothing dispersed throughout still images of the clothing. This keeps the viewers’ attention and also allows them to see the clothes from a 3D like point-of-view. I believe that GIFs are the future of digital media advertisement. They have great potential and character to communicate short clips of ideas in seconds. An idea style of marketing for any company who wants to compete in the digital world.


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